Four people posing at night with a colorful dome in the background displaying "Autodesk" and "Make Anything." A "Marvel Studios" sign is in the foreground. Cityscape with buildings visible in the background.

portfolio

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I lead Autodesk’s brand social media + content. I collaborate closely with our analytics, brand campaigns, creative, product , and leadership teams to create marketing campaigns and content that drive business value.

Marvel x Sphere x Autodesk

Autodesk’s most watched organic video, 4M organic views.

Lucasfilm x Autodesk

May the Fourth be with you

Autodesk partnered with Lucasfilm for May 4th - “May the fourth be with you”. In Lucasfilm’s new show - The Acolyte - their prop designers used Autodesk software to design and make a new droid Pip. In celebration, we ran a fan contest to design a new Star Wars droid.

  • Goals:

    • Drive Autodesk brand awareness

    • Drive website traffic and engagement with Droid Maker contest

  • Organic Results:

    • 590K impressions
      253K video views organic video views
      4.3% ER (2x benchmark)

    • 409K total website views

    • 172 fully designed droid entries

  • Collaborating with four industry influencers created 14 posts

    • 3.8M impressions
      499K video views

Silly, Goofy. Successful.

Evergreen Autodesk content

We create silly memes that make our customers love us. Starting with a customer insight we make comedic sketches that get big views.

New Yorker Cartoons x
Autodesk Construction Cloud

For Valentines Day we created sharable cards, with hand drawn sketches.

Illustration of crane lifting a heart with text "Love isn't found, it's built" on pink background.
Illustration of rolled-up plans tied with a red bow, surrounded by the text "Let's make plans together" in red on a pink background.
Red heart sketch with text "Love is in the details" on a pink background.

LA28 Olympics x Autodesk

Official Design & Make Partner

As part of the campaign to launch Autodesk as the Design and Make partners of Team USA and LA28, we created this campaign to drive brand awareness.

  • Goals:

    • Drive Autodesk brand awareness

    • Drive engagement and website traffic

  • Partnered with 5 influencers including Team USA Olympians with backgrounds in our industries like engineering

  • Results:

    • 332M impressions | 1.1M organic

    • 59M video views | 900K organic

    • 71K engagements

    • 4.4% engagement rate (2x benchmark)

    • 1.2M landing page visits

Customer Stories

Evergreen Autodesk content

We create customer stories that focus on the human impact of our software and change how people think about Autodesk.

“wait! I want more thumb stopping content”